Custom pens also often referred to as promotional pens are a great way to market your business and get your name out there. The first search you do for promo pens is going to yield plenty of results and even more options! In fact, choosing the wrong pens for your target audience can end up being disastrous. The right marketing pens will not only use the right ink and colors, but will last a long time to ensure plenty of advertising for your business.
Oftentimes, people really overlook the more mundane aspects of advertising— choosing the perfect pens. Before you place a large order, consider the four often overlooked things that you should keep in mind:
1. Select The Right Colors
The most important aspect of selecting a pen is paying attention to the colors of the ink and barrel. You will find that many companies can only include your company name and logo in a one color imprint, but by choosing colors that complement your logo, you can call even more attention to your company. For example, the color red isn’t just eye-catching, but it can help you reach out to people in the finance and education industries.
Quick Tip: Research what different colors mean and how they are employed by an industry before ordering your pens!
2. Ink Type
You may not think it at first glance, but personalized custom pens ink type also plays a role in selecting the perfect pens. Ballpoint pens are often chosen as they are just right for filling out documents and they allow for firm pressing should a carbon copy need to be made. On the other hand, quality gel and rollerball pens are a much better option for executives as they make sense to use in a daily setting. After all, they offer smooth gliding and fluid ink flow for that elegant look.
3. Consider Longevity
Imagine this: what if you inadvertently end up choosing pens that run out of ink quickly? It’s not only a bad reflection on your business, but you simply cut your advertising campaign short. This simply means you need to be careful where you order your promotional pens as some retailers cut corners and offer cheap products.
4. Upgrade Functionality
In this day and age, multi-tasking is a must, and choosing pens that have a dual purpose is a great idea! By advancing the functionality of your promotional custom pens, you appeal to a wider audience. For example, many modern pens can double as a tablet stylus or include a pencil. Depending on your target audience, you may wish to look beyond the mundane options.
Your company is only as successful as your best marketing efforts. Internet marketing campaigns often fail because competition is fierce and results are minimal in comparison. The best course of action is to look at physical marketing options that include giving away promotional products. By taking your advertising to the local streets, you appeal to a localized crowd and you’ll be able to see results in no time!