3 Reasons New Businesses Should Include Promotional Logo Pens In Their Marketing Campaign

New business owners are especially at risk for failure as they don’t recognize the serious pitfalls of not advertising their businesses right away. Without the necessary advertising experience in any field, it can feel like a thankless task when you don’t know where to start. Depending on your business, making a decision about your future marketing campaign can be tough as it all depends on finding the right marketing solution.

Beginning your marketing efforts with physical promotional items may be the best start to a good campaign. For example, promotional logo pens are worth their weight in gold as they can reach out to a broader audience. It’s a good starting point, and here’s why:

1. The Most Affordable Marketing Method

It’s all about getting your name out there as a new business, but radio ads and flyer advertising can cost a pretty penny. When taking into account your limited capital, exploring new and innovative methods of marketing is the best solution. Promo pens aren’t just affordable, but they serve as a starting point for getting your name out there. In fact, as promo pens are sold in bulk, you can always have enough on hand to advertise your company.

2. Constant Advertising

Video marketing is highly effective, but one must consider that in order for them to work, potential customers must be tuned into watch. Unfortunately, radio ads are also forgettable and the moment your ad stops playing, you simply haven’t gained anyone’s interest. The answer is simple— choose physical items such as promo pens!

Printing your logo on each one of the pens you hand out makes your business become recognizable. Bear in mind, people reach for pens all the time, but when you have an interesting logo that catches someone’s eye, they will remember your company. Now, you may not win someone’s loyalty overnight, but if that person needs similar services offered by your company down the line, they may associate you with the solution to their problems.

3. Pens Equal Usability

There are hundreds of options for promotional items, but why are promotional logo pens so enduring? The easiest way to answer that is simple— pens are used anywhere and everywhere all the time! Think about it: choosing sweaters or tote bags only appeal to a small percentage of our population. On the other hand, promo pens can be used in an office, school, store etc. As long as the pen remains in good condition and is usable, you can rest assured that your company will get the best exposure possible from your pens.

When considering the lengths corporations go to in order to market their products and services, you know that you just can’t compete with their spending. You can, however, appeal to a localized group of individuals that can spread word about your company through the use of promotional items. Pens are still in use and they always will be, therefore, purchasing a large number of them to promote your budding new business is a smart and savvy idea!

Promotional Logo Pens For Your Marketing Campaign

The concept of utilizing pens as part of a marketing campaign has been used successfully for many years. Billions of printed pens are being produced every year for promotional purposes than any other type of promotional materials. Few marketing methods exist that can literally place your advertising in the hands of existing as well as prospective clients more successfully than printed pens. Your branding is exposed to an expanded audience every time they are used and even when they are just sitting on a client’s desk. Promotional pens make practical corporate gifts that are gratefully received by customers and staff members alike.

Promote your Business with Promotional Logo Pens

In today’s competitive markets where everyone is looking for better ways to spend their marketing budgets, finding cost-effective ways to promote your brand, products, and service has become essential. With stiff competition, it becomes increasingly difficult to stand out from the crowd. Good quality writing materials used in promotional campaigns can become sought after items, making it more likely that customers will seek out your brand over others.

With the latest technologies available in pen manufacture, there are many different ways that businesses can use pens for promotional purposes. Applying the right technique has become a key aspect of manufacturing a printed pen and expertise in this area ensures that clients can enjoy sustained success through the use of promotional pens. Such is the scope of technology available to promotional pen manufacturers that they are able to produce pens that exactly match the corporate identity of a business, providing a company with a unique marketing tool unmatched by their competitors.

Clever ways of customizing promotional logo pens can even cause customers to become attached to them, turning them into collectible items in addition to achieving the basic purpose of achieving brand awareness and reaching your promotional and advertising targets.

Great marketing strategies include the use of printed materials with the company’s logo to get a brand into the hands of customers and the use of printed pens is still one of the most cost-effective forms of promotional marketing available to advertising departments. There are so many exciting options available. For example, make a grand statement with a quality pen and pencil set in elegant black metal with an interesting design on the barrel and laser engraving to add the name of your company and logo. Capture new ideas and put some color into your marketing campaign with beautiful deco colored pens that will brighten up any customer’s day. These are just some of the innovative ways in which you can make pens work for you.

With such a diverse range of products and printing options available that allow originality and creativity in crafting your company’s unique identity, printed pens can help you send any message you want with high visibility of your logo. Whether you are a looking for a quick and easy way to promote your business or you are part of a large advertising team, finding the right pen and personalizing it with your logo is easy. From basic ball pens to luxury metal sets, there are hundreds of different styles and colors to choose from.

4 Overlooked Things To Consider When Purchasing Custom Pens

Custom pens also often referred to as promotional pens are a great way to market your business and get your name out there. The first search you do for promo pens is going to yield plenty of results and even more options! In fact, choosing the wrong pens for your target audience can end up being disastrous. The right marketing pens will not only use the right ink and colors, but will last a long time to ensure plenty of advertising for your business.

Oftentimes, people really overlook the more mundane aspects of advertising— choosing the perfect pens. Before you place a large order, consider the four often overlooked things that you should keep in mind:

1. Select The Right Colors

The most important aspect of selecting a pen is paying attention to the colors of the ink and barrel. You will find that many companies can only include your company name and logo in a one color imprint, but by choosing colors that complement your logo, you can call even more attention to your company. For example, the color red isn’t just eye-catching, but it can help you reach out to people in the finance and education industries.

Quick Tip: Research what different colors mean and how they are employed by an industry before ordering your pens!

2. Ink Type

You may not think it at first glance, but personalized custom pens ink type also plays a role in selecting the perfect pens. Ballpoint pens are often chosen as they are just right for filling out documents and they allow for firm pressing should a carbon copy need to be made. On the other hand, quality gel and rollerball pens are a much better option for executives as they make sense to use in a daily setting. After all, they offer smooth gliding and fluid ink flow for that elegant look.

3. Consider Longevity

Imagine this: what if you inadvertently end up choosing pens that run out of ink quickly? It’s not only a bad reflection on your business, but you simply cut your advertising campaign short. This simply means you need to be careful where you order your promotional pens as some retailers cut corners and offer cheap products.

4. Upgrade Functionality

In this day and age, multi-tasking is a must, and choosing pens that have a dual purpose is a great idea! By advancing the functionality of your promotional custom pens, you appeal to a wider audience. For example, many modern pens can double as a tablet stylus or include a pencil. Depending on your target audience, you may wish to look beyond the mundane options.

Your company is only as successful as your best marketing efforts. Internet marketing campaigns often fail because competition is fierce and results are minimal in comparison. The best course of action is to look at physical marketing options that include giving away promotional products. By taking your advertising to the local streets, you appeal to a localized crowd and you’ll be able to see results in no time!